Find the supplier before the competition does.
An agent that researches the product, finds suppliers and runs the first email contact, with a person approving every send.
01 / The challenge
Sourcing suppliers by hand does not scale.
Europa Agricult Product sells straight from the farmer to the consumer, and its catalogue depends on finding growers who fit on price, quality and volume. Every new product meant hours of searching, price comparisons and one-by-one emails.
The challenge was to automate that work without losing judgement: let AI do the heavy lifting and bring people in only when there is a real opportunity.
02 / The solution
One brief per product, an agent behind it.
Every purchasing line starts with a product brief written by the agent: format, origin, quality, volume, season, price ranges and risks. For the reference price it uses the supermarket shelf prices Findit already collects.
With that brief the agent finds suppliers, records them and drafts the first email. Nothing goes out until a person approves it in the dashboard. With no reply after four days it prepares the follow-up, and when a supplier shows real interest it hands them to the team with a summary.
- Strategy before search. Every supplier belongs to a product brief, so the team knows why they were found and what they are judged against.
- AI drafts, a person sends. The agent writes the emails and replies, but sending only happens when someone with permission accepts it in the dashboard.
- The system owns the status. The backend works out where each conversation stands from the real email history, not from what the model says.
03 / Results
The team only talks to the right suppliers.
The searching, the comparison and the first contact are done by the agent. The purchasing team reviews, approves and keeps the conversations that could become a new supplier.
- Product briefs built with shelf prices.
- AI-drafted emails approved by a person.
- Automatic follow-ups and hand-off of interested suppliers.
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Which part of your sales work could an agent take on?
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